Are Social Applications Taking Over the Internet? Morgan Stanley’s Internet Trends Report
Should Marketers Take Social Media Seriously?
Last evening I attended a panel discussion on sports marketing. The panel was composed of the marketing leaders of the 4 local professional sports teams.
The discussion was insightful and enjoyable with agreement that the creating a community of ticket buyers based on the team brand was vital. As the discussion was wrapping up I realized that no mention had been made of any kind of social media usage as part of their community development -- so I asked the panel -- "What were they doing, or planning to do, to create community using the social media space (YouTube, Facebook, Ning, etc)?" Only 1 of the 4 teams answered that his team was "actively exploring their options and have recently launched a 'beta' to their season ticket holders." Time was short and the moderator moved onto another question -- but I didn't see get the sense that the 3 other panelists were chomping-at-the-bit to pitch their social media plans to the audience.
This morning I came across a Internet Trends March 2008 report from Morgan Stanley that these teams need to read.
Key takeaways from Morgan Stanley’s Internet Trends March 2008 report (as reported by TechCrunch) are:
* YouTube + Facebook page views > Google or Yahoo page views (and may be bigger than both combined)
* 6/10 top internet sites are social (youtube, live.com, facebook, hi5, wikipedia, orkut); none were on the list in 2005
* YouTube has 258 million users, 50% visit weekly or more
* >50% of Facebook users log in daily, 95% of Facebook users have used at least one third party application
* Skype revenue is $1.67/user/year, up 9% Y/Y
* 14 million photos uploaded daily on Facebook
* Google + Yahoo = 61% of U.S. Online Ad Revenue
* Google: $4.4b ad revenue in Q4, paid out $1.4 billion to partners
* Yahoo: $1.6 billion in ad revenue in Q4, paid out $429 million to partners
link to Internet Trends March 2008 report from Morgan Stanley on TechCrunch
written on 02/05/08 08:08 AM