Larry Chase's 5 Web 2.0 Marketing Strategies part-1
Larry Chase of Web Digest for Marketers has been providing well researched articles since the mid-90s. This article (5 Web 2.0 Marketing Strategies part-1) quizzes Steve Rubel of Edelman Digital, Greg Verdino of crayon and marketing consultant and strategist Amanda Watlington on social media trends.
The Takeaway:
If you want to succeed in social media marketing, you'll have to be ready to change the way you listen to customers, talk with them and measure your interactions with them. The revolution hasn't taken over the world yet, but the crowds are gathering outside your gate.
1. "Social media" means communication is no longer business as usual.
2. Blogging is the beginning of social media marketing, but beware of blog burnout.
3. Social media requires you to think differently about who creates the content, both within your company and from people who are talking to and about you.
4. Social media as a cross-channel phenomenon, Take One: Picture social media as a hub with spokes, rather than a two-way radio.
5. Social media as a cross-channel phenomenon, Take Two: Social-media marketing has many ways to measure effectiveness. It's not so easy to answer the question, "Where's the money?"
Anyone care to add their 2 cents to this conversation?
Read the full Web 2.0 Marketing Strategies article
http://snipr.com/wdfm-web20
written on 11/08/08 12:33 PM