Article - Commercials are alive and well-at least on the Internet.
Outlook 2008: Online Marketing
December 31, 2007
Commercials are alive and well-at least on the Internet.
Among all of the online ad formats, advertising during video content is
expected to grow the fastest in 2008, according to eMarketer, New York.
Video advertising, often attached as pre-roll ads, is expected to spike by
more than 70%.
Part of the reason the medium is exploding is because "mainstream
advertisers are more comfortable with traditional ads, but they know
eyeballs are moving online," said Kris Oser, director of strategic
communications at eMarketer. "Creating commercials is something they
understand. Now they can just do them online."
Still it's only a sliver of U.S. online spending, which is expected to hit
$27.5 billion in 2008, up from $21.4 billion in 2007, per eMarketer.
Search engine marketing (aka buying keywords) continues to be the dominant
force in online advertising. A full 40% of online ad budgets are expected to
be spent on paid searches next year compared with 9.5% on media/video.
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written on 23/04/08 12:00 PM