Lawlor's Links blog from online strategist John Lawlor - November 20, 2008


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Are Social Applications Taking Over the Internet? Morgan Stanley’s Internet Trends Report

Key takeaways from Morgan Stanley’s Internet Trends March 2008 report (as reported by TechCrunch) are: 6 out of 10 top internet sites are social (youtube, live.com, facebook, hi5, wikipedia, orkut); none were on the list in 2005
Marketing Tips, Social media marketing

How many ways can I mis=spell "online strategist" I misspell "online strategist" 329 ways!

I just ran 2 misspelling generators for the term "online strategist" and got 329 unique spellings.
Marketing Tips

Replacement for Overture Keyword Tool

The Overture keyword tool is history -- here is an excellent fee replacement tool.
Marketing Tips, Search optimization

Search Trends That You Need to Know (PiperJaffray) (podcast)

Search Trends That You Need to Know (PiperJaffray) - a podcast audio presentation from John Lawlor based on PiperJaffray report: The User Revolution: The New Advertising Ecosystem And The Rise Of The Internet As A Mass Medium.
12at12 audio podcasts, Marketing Tips, Global marketing, Search Box Marketing, Search marketing, Search optimization, Tested Internet marketing methods

Search-Centric Thinking (part 2) (podcast)

Search-Centric Thinking (part 2)
Podcast audio presentation from online strategist John Lawlor.
12at12 audio podcasts, Marketing Tips, Global marketing, Search Box Marketing, Search marketing, Search optimization, Tested Internet marketing methods

Online Marketing Is Simple -- Attract and Convert, Attract and Convert (podcast)

Online Marketing Is Simple -- Attract and Convert, Attract and Convert
Podcast audio presentation from online strategist John Lawlor. Test, track, and tweak your Internet marketing efforts.

12at12 audio podcasts, Marketing Tips, Tested Internet marketing methods

Search Marketing Synergy -- Testing, Tracking and Tweaking Your Way To Higher Pay-Per-Click Profits (podcast)

Search Marketing Synergy -- Testing, Tracking and Tweaking Your Way To Higher Pay-Per-Click Profits
Podcast audio presentation from online strategist John Lawlor. Test, track, and tweak your Internet marketing efforts.
12at12 audio podcasts, Marketing Tips, Global marketing, Search Box Marketing, Search marketing, Tested Internet marketing methods

Growing Profits By Cultivating Customers (podcast)

Growing Profits By Cultivating Customers - a podcast audio presentation from online strategist John Lawlor. Test, track, and tweak your Internet marketing efforts.


12at12 audio podcasts, Marketing Tips, eBay marketing, Multicultural marketing, Tested Internet marketing methods

Gotta Plan? Is Your Online Marketing Planned…Or Just Surfing Along? (podcast)

Gotta Plan? Is Your Online Marketing Planned…Or Just Surfing Along? A podcast audio presentation from online strategist John Lawlor.
12at12 audio podcasts, Marketing Tips, Global marketing, Multicultural marketing, Tested Internet marketing methods

Is Your Message Getting Through? (podcast)

Is Your Message Getting Through?
Podcast audio presentation from online strategist John Lawlor. Test, track, and tweak your Internet marketing efforts.
12at12 audio podcasts, Marketing Tips, Mobile marketing, Tested Internet marketing methods

You Web site Visitors Are Listening... Are You Hearing What They're Saying? (podcast)

Podcast audio presentation from online strategist John Lawlor. Test, track, and tweak your Internet marketing efforts. "You Web site Visitors Are Listening... Are You Hearing What They're Saying?
"
12at12 audio podcasts, Marketing Tips, Global marketing, Podcast marketing, Tested Internet marketing methods

Response Words Are Vital To Your Success... (podcast)

Podcast audio presentation from online strategist John Lawlor. Test, track, and tweak your Internet marketing efforts.
Response Words Are Vital To Your Success...

12at12 audio podcasts, Marketing Tips, Global marketing, Search optimization, Tested Internet marketing methods

Why Pay-Per-Click Search Marketing Should Be Your New Best Friend (podcast)

Podcast audio presentation from online strategist John Lawlor. Test, track, and tweak your Internet marketing efforts.
Why Pay-Per-Click Search Marketing Should Be Your New Best Friend.
12at12 audio podcasts, Marketing Tips, Global marketing, Search Box Marketing, Search marketing, Tested Internet marketing methods

Developing Web Sites Or Cultivating Customers - Which Will Have The Greatest Impact On Your Profits? (podcast)

Podcast audio presentation from online strategist John Lawlor. Test, track, and tweak your Internet marketing efforts.

Developing Web Sites Or Cultivating Customers - Which Will Have The Greatest Impact On Your Profits?

12at12 audio podcasts, Marketing Tips, Global marketing, Tested Internet marketing methods

Aligning Your Business Needs With Your Web Site Visitors (podcast)

Aligning Your Business Needs With Your Web Site Visitors
a Podcast audio presentation from online strategist John Lawlor. Test, track, and tweak your Internet marketing efforts.
12at12 audio podcasts, Marketing Tips, Tested Internet marketing methods

Why Is Online Marketing So Darn Complicated? (podcast)

Why Is Online Marketing So Darn Complicated?
a Podcast audio presentation from online strategist John Lawlor.
12at12 audio podcasts, Marketing Tips, Tested Internet marketing methods

Active Search Engine Attraction (podcast)

Active Search Engine Attraction - a Podcast audio presentation from online strategist John Lawlor. Test, track, and tweak your Internet marketing efforts. "Active Search Engine attraction" -- Pay-per-click and search optimization are the key drivers behind your responsive visitor attraction machine -- but which comes first?
12at12 audio podcasts, Marketing Tips, Search Box Marketing, Search optimization, Tested Internet marketing methods

Website Conversion Strategies (part 1) (podcast)

Podcast audio presentation from online strategist John Lawlor. Test, track, and tweak your Internet marketing efforts.
12at12 audio podcasts, Marketing Tips, Tested Internet marketing methods

Know your audience and you will profit (podcast)

Also available in SpanishGermanFrenchItalianPortuguese

Podcast audio presentation from online strategist John Lawlor. Test, track, and tweak your Internet marketing efforts. "Know your audience and you will profit"

12at12 audio podcasts, Marketing Tips, Global marketing, Tested Internet marketing methods

Why Go Multilingual -- the numbers speak -- Technorati - Blog posts by language

Also available in SpanishGermanFrenchItalianPortuguese

Take a look at this eye-opening blog content chart that David Sifry, Technorati's founder, published June 2006 in his "State of the Blogoshphere"
Blog marketing, Marketing Tips, Association Marketing Tips, Automotive Marketing Tips, B2C Marketing Tips, B2B Marketing Tips, E-Commerce Marketing, Entertainment Marketing Tips, Financial Services Marketing Tips, Healthcare Marketing Tips, Not-for-Profit Marketing Tips, Political Marketing Tips, Real Estate Marketing Tips, Small Business Marketing Tips, Travel Marketing Tips, Misc., Marketing Research, Multi-lingual marketing, Multicultural marketing, Search optimization

Mobile Targeting: Relating Interests And Behavior Over Time

MediaPost article What's different about framing a targeting strategy for mobile versus online? Mobile Marketing - What's different about framing a targeting strategy for mobile versus online? Nick Lim, product management director of Enpocket.
Marketing Tips, E-Commerce Marketing, Mobile marketing

MarketingSherpa Wisdom 2007 - "Monolithic search thinking must die"

I am pleased to say that this is the second year that I have had a "Wisdom" article accepted and published in MarketingSherpa's annual "Wisdom" eBook.
Marketing Tips, Misc., Marketing quotes, Search Box Marketing, Search marketing, Search optimization

USA Today- Travel Giants Are Racing to Become Multi-lingual.

The USA's travel giants are racing to become multi-lingual.
Marketing Tips, Travel Marketing Tips, Multi-lingual marketing, Tested Internet marketing methods

Article - Why You Need a Global Web Site

Recent studies have shown that Internet users rely on their native-language version of Web sites to perform most tasks. Learn how you can benefit from expanding from local to global.
Blog marketing, Marketing Tips, Small Business Marketing Tips, Email marketing, Multi-lingual marketing, Multicultural marketing, Search marketing

MarketingSherpa - Three Ways to Lower Shopping Cart Abandons

SUMMARY: Last week, MarketingSherpa President Anne Holland was poised to give a speech at eTail's West Coast Event. The topic: practical tactics to lower shopping cart abandons.
Marketing Tips, eTail Marketing

49%, of Gen X and Gen Y download podcasts weekly

Podcasts are up tenfold in 2006 over 2005, according to a new research report from Forrester Research's Brian Haven.
Blog marketing, Marketing Tips, Podcast marketing

Report: Borrell - 2007 Local Online Video Advertising Report

Borrell Associates Inc. has released a report that examines a new local
category that has suddenly popped up on the radar screen -- online video
Marketing Tips, Automotive Marketing Tips, Misc., Marketing Research, Video marketing